We built the WhatsApp infrastructure so you don't have to
Squarebox is WhatsApp Business messaging infrastructure for cruise agencies, travel companies and other businesses that talk to customers all day. AI replies, a shared inbox, marketing and utility messages, booking flows, and the engineering underneath that usually takes a year to get right.
Businesses rarely lose customers on price. They lose them on silence.
Every unanswered message is a booking made with whoever replied first.
A family in Dubai messages four agencies on a Thursday evening about a Christmas cruise. Two reply the next morning. One replies on Saturday. The fourth replied in under a minute with a price, a deck plan and an offer to hold the cabin, and that is the one they booked with. Nobody lost that booking on price. They lost it on speed.
Fixing that properly is not one integration. It is Meta Business verification, templates approved in the right category and in several languages, delivery queues that survive a Wave season campaign, retries that don't double-send, webhooks, rate limits, an AI that knows when to stop talking, and monitoring so you hear about a problem before your customers do. It takes a good engineering team many months to build. Most agencies don't have the team, or any reason to spend a year on plumbing.
So we built it, and we run it for you. We are the infrastructure underneath your WhatsApp: you pay for the messages you send and for the platform that sends them, and your team gets to spend its time on the conversations that actually need a person.
Per message
Plus an infrastructure fee, agreed in a meeting
1–3 weeks
Typical time from signed proposal to live messaging
4 markets
UAE, Europe, UK and US, and anywhere else your customers are
Since 2024
Building on Meta's official WhatsApp Business Platform
Five positions that decide how we build and sell
These are not values on a wall. Each one costs us something, which is how you can tell we mean them.
Price what's actually used
WhatsApp costs differ by country and by message type. Charging per message plus infrastructure is the only honest way to reflect that, and it means a small agency doesn't pay for a large one's volume.
Tell people when they don't need us yet
If you get thirty messages a week and one person answers them all well, you don't need infrastructure. We say that in the first meeting. Customers who sign up too early leave unhappy, and they tell people why.
Your customers stay yours
Your contacts, conversations and templates belong to you. You can export them, and your number stays yours. We'd rather be worth renewing than hard to leave.
Infrastructure isn't an upsell
Queues, retries, webhook recovery and rate-limit handling are part of every setup. Charging extra for the parts that stop messages going missing would be charging extra for the product working.
Say the specific thing
No invented percentages, no borrowed case studies, no logos we have no right to show. We work from your enquiry volume and your markets, and tell you plainly what it would cost and what would change.
We build it with you, then your team runs it
Nobody gets an empty dashboard and a documentation link. This is what actually happens.
We start with your conversations, not our feature list
The first meeting is about what your customers ask, how often, in which languages, and where your team loses time. The setup follows from that, so you don't pay for things nobody uses.
We do the technical part
Meta verification, number setup or migration, templates in every language you need, and integrations with your CRM and booking tools. You don't need a developer or a week reading Meta's documentation.
Your team runs the day-to-day
Your agents work from the shared inbox, update fares and answers, and send campaigns. Handovers, reminders and follow-ups run on their own.
We stay close
You talk to a person on WhatsApp and email, not a ticket queue. The people answering build the platform, which is why the answers tend to be useful.
Let's talk about your WhatsApp setup
Book a 30-minute meeting. We'll look at your markets, your message volume and what you want WhatsApp to handle, then send a proposal with per-message rates and the infrastructure fee.
Scan to chat on WhatsApp+91 99018 0552130-minute meeting · Written proposal in 2 working days · Official WhatsApp Business Platform