One WhatsApp setup, many languages, GDPR handled properly.
Across much of Europe, WhatsApp is the main messaging app. Squarebox gives travel and cruise businesses an official WhatsApp setup that replies in the customer's own language, respects GDPR, and handles bookings and updates without adding headcount.
How customers here actually use it
In Spain, Italy, Germany and the Netherlands, WhatsApp is the messaging app most people use every day, and customers increasingly expect to reach businesses there too. In France and the Nordics it sits alongside other channels, but it is still the one travellers use abroad, because it works over hotel and ship Wi-Fi.
Selling across borders means handling German, French, Spanish, Italian and Dutch in the same week. The agent replies in whichever language the customer writes in, and your templates are approved in each language you need.
European customers are rightly careful about their data. Everything we build is opt-in, opt-outs are honoured immediately, and we sign a data processing agreement as your processor.
Ocean and river cruising in Europe
Europe is both a source market and a destination. Mediterranean sailings from Barcelona, Civitavecchia, Piraeus and Marseille, Northern European and fjord itineraries from Hamburg, Amsterdam and Copenhagen, and a large river cruise business on the Rhine, Danube, Seine and Douro.
River cruise guests tend to be older, spend more, and ask detailed questions about cabin size, walking distances, mobility and what to pack for a Christmas market sailing. The AI handles the routine questions patiently and hands anything about health or accessibility to a person.
What's different about our setup in Europe
Native-language replies
German, French, Spanish, Italian, Dutch, Portuguese and more, without staffing every language.
GDPR-first by design
Opt-in collection, immediate opt-out handling, data minimisation and a signed DPA.
Across CET and beyond
Campaigns and reminders scheduled in each recipient's local time, not yours.
European payment methods
Payment links that support the methods your customers use, through your existing provider.
The rules we build around
This is a summary of how we approach the rules, not legal advice. Your own lawyer should confirm how they apply to your business.
GDPR
You are the controller of your customers' data and we act as your processor. We sign a data processing agreement, process data only on your instructions, and help you respond to access and deletion requests.
Consent for marketing
Marketing rules vary by country under the ePrivacy framework, but explicit opt-in is the safe standard everywhere and it's what WhatsApp requires anyway.
Data location
If you need data stored in a particular region for contractual reasons, tell us in the first meeting and we'll set it up accordingly where the infrastructure allows.
What businesses here switch on
Languages we commonly handle here
WhatsApp Business in Europe: common questions
Other markets and industries
Let's set up WhatsApp for your business in Europe
Book a 30-minute meeting. We'll look at your customers, your languages and the rules that apply here, then send a proposal with per-message rates and the infrastructure fee.
Scan to chat on WhatsApp+91 99018 0552130-minute meeting · Written proposal in 2 working days · Official WhatsApp Business Platform