Per-message rate
You pay for the messages you send. The rate depends on what kind of message it is and which country the recipient is in, because that is how WhatsApp itself charges.
- Separate rates for marketing, utility and authentication messages
- Replies inside the 24-hour customer service window are not charged by Meta
- Rates set per destination country, matching Meta's rate card
- Volume tiers as your sending grows
Infrastructure fee
A recurring fee for everything that makes the messages work: the platform, the AI agent, your numbers, the inbox, integrations, monitoring and our team.
- Official WhatsApp Business Platform numbers and hosting
- AI agent trained on your content, with human handover
- Shared inbox, routing, templates and campaign tools
- Integrations with your CRM, booking system and payment provider
- Delivery monitoring, retries, uptime and support
How WhatsApp charges for each type of message
This is Meta's model, and our per-message rate follows it. Meta sets these rules and changes them from time to time, and we keep your proposal in line.
Marketing
Marketing template
New itineraries and season launches, Seasonal campaigns, Last-minute deals and price drops
Billed by Meta per delivered message. The rate depends on the country of the person receiving it, so a campaign to the UK costs a different amount from the same campaign to the UAE.
Utility
Utility template
Booking and order confirmations, Payment receipts and invoices, Deposit and balance-due reminders
Billed per delivered message when sent outside an open customer service window. When the customer has messaged you in the last 24 hours, utility templates are free.
Authentication
Authentication template
Login one-time passcodes, Two-factor authentication, Account recovery
Billed per delivered message, with volume discounts at higher tiers. In some countries Meta charges a separate rate when the sending business is registered elsewhere.
Customer service
Service conversation
Instant answers to common questions, Booking and order status, Handover to a person
Free-form replies inside the 24-hour customer service window are not charged by Meta. Your cost here is the infrastructure and AI, not the messages.
Bookings & payments
Service conversation + utility
Enquiry capture and qualification, Quotes in the chat, In-chat booking forms
Mostly free service messages inside the 24-hour window, plus utility templates for confirmations and reminders sent later.
Operations
Utility template
New lead and booking alerts, Escalations to managers, Supplier and partner coordination
Usually utility templates, billed like any other business-initiated message. Recipients must have opted in, staff included.
Six things we look at in the meeting
None of these need a long questionnaire. We'll ask about them in conversation and work the rest out from your answers.
Where your customers are
Meta charges different rates for each country. Messaging guests in the UAE, the UK and Germany costs three different amounts.
Which messages you send
Marketing messages cost more than utility messages, and service replies are often free. Your mix matters more than your total.
How many
Monthly volume, and how seasonal it is. A cruise agency's January looks nothing like its August.
How much the AI does
Answering FAQs, qualifying leads, quoting from fare sheets and handling voice notes each use a different amount of AI.
What it connects to
A CRM with a good API takes a day. A booking system with no API takes more thought.
Team and numbers
How many agents use the inbox, how many WhatsApp numbers you run, and whether you need separate setups per market or brand.
The parts other providers charge extra for
Onboarding and delivery infrastructure aren't add-ons here. They're why the messages arrive at all.
Meta onboarding
Business verification, number registration, display name approval and template submissions, done by our team.
AI set up with you
We train the agent on your fares, policies and FAQs, and you approve what it knows before it talks to anyone.
Delivery infrastructure
Queues, retries, webhook recovery and rate-limit handling, so a campaign spike does not lose messages.
A team you can reach
Real people on WhatsApp and email who build the platform, not a ticket queue.
What happens in the pricing meeting
Thirty minutes on a video call. You get a written proposal within two working days, with per-message rates for your countries and the infrastructure fee spelled out. There's no obligation, and if WhatsApp isn't right for you yet, we'll tell you.
- 1Where your enquiries come from today and how fast they get answered
- 2Which use cases matter most: marketing, utility, booking, support
- 3The countries your customers are in and your expected monthly volume
- 4The systems we'd need to connect to
- 5A clear proposal with per-message rates and the infrastructure fee
Questions about cost and commitment
Get a price built around your business
Tell us your markets, your volume and what you want WhatsApp to do. We'll come back with per-message rates and an infrastructure fee in writing.
Scan to chat on WhatsApp+91 99018 0552130-minute meeting · Written proposal in 2 working days · Official WhatsApp Business Platform